Kathmandu: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd., launched the Indian legacy brand Campa in Nepal in partnership with diversified conglomerate Chaudhary Group (CG). The launch marks RCPL’s entry into Nepal and further reaffirms the company’s long-term commitment to the country, the company said today.

Ketan Mody, Executive Director, Reliance Consumer Products Ltd, said: “We are thrilled to  enter the Nepal market with our brand Campa in association with our esteemed partner  Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that  continues to enjoy the love of the consumers. We are investing for the long-term and see great  potential for accelerated growth in the region. We have a track record of delivering innovative and  global quality products at affordable prices to customers. We are delighted to come together with  our esteemed partner today to transform the beverage experience for consumers across Nepal.” 

“Campa has multi-generational relevance and reignites a memory and prompts consumers to  revisit and relive those cherished moments. Campa celebrates the spirit and salutes the  aspirations of today’s youth. We’re confident they will introduce the refreshing and energizing  taste to the consumers across Nepal,” added Mody.

Commenting on Campa’s arrival, Nirvana Chaudhary, Managing Director of Chaudhary  Group, stated, “We are proud to collaborate with leading global conglomerate Reliance  Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering  consumers high-quality, diverse beverage choices that is rooted in heritage. We are confident  that Campa will resonate strongly with local consumers who appreciate distinctive beverage  options. This strategic alliance not only expands our beverage portfolio but also reinforces our  position as a key player in the region’s competitive beverage market. We look forward to  leveraging our robust distribution network and market expertise to establish Campa as a beloved  brand in Nepal, just as it has been in India for generations.” 

Campa, which has already established its presence in GCC countries, is now going to enter the market in Nepal. In this endeavour, leading conglomerate Chaudhary Group’s expertise in  manufacturing and distribution in food & beverages sector will ensure local supply and a smooth  roll out of Campa products across Nepal, the press release stated.

According to the company, the Campa portfolio will initially include Campa Cola, Campa Lemon, Campa Orange, Campa  Energy Gold Boost and Campa Energy Berry Kick. From its eye-catching refreshed red, purple  and gold packaging to its promise of a competitively priced product, Campa and Campa Energy  are well on its way to becoming a modern-day success story, making it ever more relevant to  Nepal.

Campa portfolio comes with honest pricing. The 250ml Campa Carbonated Soft Drink (CSD)  bottles (Campa Cola, Campa Orange and Campa Lemon) are priced at NRs. 30/-. Campa Energy  Berry Kick 250ml PET is available at NRs. 40/-.  DeshGujarat